A Client-Focused Company

Grand Rapids-Holland-Northern Michigan

"The Equity team guided our company thru the entire process of the sale of our company.  Rob continued working until our seller notes were refinanced, and we were paid in full!  Rob and his team have become more than just advisors, they are friends!"- Tom V 


Rob Anderson- Grand Rapids Office

phone 616.855.7677 | e-mail rob@equity-ltd.com

Rob is the founder and Managing Director/Principal of the Equity Group of Michigan, LLC. (A Business Consulting Firm), and a principal of Equity Ltd. (An M&A Firm) and manages the daily operations of the firm. He is the Vice- President COO/CFO.

Rob holds Bachelor’s in Business Management-Accounting from Grand Valley State University. He also has attended several postgraduate and continuing education workshops concerning Business Law, Real Estate, Financial Transactions, and Accounting... 


Rob's career includes Supervisory positions at United Parcel Service, Registered Representative with Northwestern Mutual/Baird, and has been involved in a variety of business ventures, including holding positions of Sales Manager, Dealer Principal, and  President and CEO of companies, and served as an expert in various business-related transactions. These include litigation support, raising capital, to helping a company with the wind-up and dissolution of the business. Also, Rob brings several years of hands-on experiences with sales, management, marketing, advertising, Commercial Real Estate, and financial management. During these business opportunities, Rob has developed an intrinsic ability to utilize skills and resources and build upon them to create a positive-productive work environment. 


In 2008 Rob began working with Doug in various business ventures. He is experienced in manufacturing, wholesale, distribution, construction, service, health and education, retail and has worked successfully with companies in many other industries. 

Rob is a recognized leader in the M&A Industry from his peers.  In 2019, Rob has completed and facilitated in excess of 26 transaction.


Rob is married to his wife Lisa, and together they have two sons, Jacob and Tyler. Rob and Lisa attend Ada Bible Church, and their children attend Byron Center Public Schools.  Jacob is a 9th grader, and Tyler is in 7th grade.  Lisa is a special education teacher. Rob enjoys spending time with his family, reading, traveling, and sports.

Contact Rob to learn more about how Equity can assist you with your business transition plans, now!

AA- Grand Rapids Community College

BBA- Business Management/Accounting - Grand Valley State University

State of Michigan Real Estate License #6501395367




Doug Fournier- Grand Rapids  Office

phone 616.822.9900 | e-mail doug@equity-ltd.com

Doug Fournier is the founder of Equity Ltd. and serves as President/CEO of the firm.  He has been buying, selling and managing businesses in West Michigan since 1970. His experience includes successfully closing many business transactions.   

Doug obtained his BA and MA from Western Michigan University. He taught school in Portage and at Grand Rapids Community College for a few years. Then for 20 years, he built his own business by buying and selling ten individual businesses in West Michigan. 

In 1990 he began his career as a Business Intermediary, and he has owned his own Mergers & Acquisition firm since 1995. He is experienced in manufacturing, wholesale, distribution, construction, service, health and education, retail and has worked successfully with companies in many other industries. 

Doug is married with four sons. Two are practicing attorneys living in Chicago, and two are living at home with Doug and his wife, Pamela.

We are proud to say that Doug has over 50 years of experience buying and selling companies.  As well teaching at the college level! 

BBA-Education Western Michigan University

MBA- Western Michigan University

State of Michigan Real Estate License # 6502128753


Chuck Murray, MBA/JD

Chuck Murray- Holland Office

616.403.7856 | preferred e-mail crm217eagle@outlook.com

Over a multifaceted career, Chuck has a wide breadth of experiences that all relate to defining what succeeds and applies that knowledge to helping business transitions go smoothly. From nearly two decades experience leading information technology teams, to nearly four years in a senior finance role, to a decade as a licensed attorney, Chuck’s experience in certainly broad. Leveraging his education in Business Administration, Information Systems, and Law, Chuck brings a dynamic and analytical mind to the forefront. Using these skills Chuck looks for viable solutions and improvements that focus on enhancing operations and propel businesses forward.

While managing and owning businesses, Chuck helped to define strategy, processes, and implement viable strategies to allow successful business to grow and expand. Ever watchful, Chuck learns from others and his personal experiences. He then applies that learning to appropriate situations relevant to the current transaction.

In the legal world, Chuck focuses on business transactions (merger and acquisitions, transformations, and business transition implementations) and estate planning. Through due diligence and effective planning, Chuck seeks to enable stakeholders to do and achieve more. Practical planning and advice help secure futures for business and individual clients. Chuck is known for creative solutions to both routine and complex issues, affording clients new angles when the common approaches are not ideal.

In his off time, Chuck enjoys time with his family, camping, watching movies, and being involved in his children’s education and lives. Active in Scouts BSA, Chuck is proud to be an adult leader and an Eagle Scout in the organization. Chuck is also a retired Commissioned Officer from the US Navy Reserves.

Contact Equity  to learn more of how Chuck can help your business transition plan succeed, now.

BS, Business Administration, The University of Detroit Mercy

MBA, Information Systems, Kennesaw State University

JD, Thomas M. Cooley Law School, Western Michigan University


Martin Wisniewski- Jackson, MI Office

Ken Bollman- Cadillac, MI Office

Affiliated Experts:

National Business Valuations Services, Inc. 

(Equity Ltd. Valuation Experts)

17480 Dallas Parkway Ste 220

Dallas, TX 75287

Company  Registered Address:

Equity Ltd.  

260 Kingswood  SE

Grand Rapids, MI. 49506


phone 616.822.9900

fax 1.888.796.7925

Equity Group of Michigan, LLC.

PO Box 240

Byron Center, MI. 49315


phone 616.855.7677

fax 1.888.796.7925