Serving West Michigan Since 1970. The Equity Team!

 "When we work with you, we roll up our sleeves and become your business partner. Our success is measured by the success of the transition of your company. That's why we invest whatever resources are needed to get and keep your business on the right track."  

The Equity Team!  "Expect the Best!"

Equity Ltd.- What we do for you!

About our Team!


EQUITY, Ltd. is an independent Mergers & Acquisitions Advisory Firm with local, state, regional, national and international marketing reach. We help business owners locate and sell to qualified buyers and we help businesses and individuals locate and purchase companies suitable to their needs.

Our goal in serving business owners is to ensure our clients receive maximum value for the sale of their business. It is to our mutual benefit to obtain the best possible price that a reasonable buyer will pay.

Our goal for buyers is to reduce the time and money spent independently searching for a business, advise them as to what can realistically be accomplished based on their available capital and expectations, and create a deal structure that will provide for their future success.

Equity, Ltd. partners operate under professional ethics that assure the confidentiality of both the business owner and prospective buyer is strictly maintained. In order to obtain a detailed Confidential Offering Memorandum for our clients, prospective buyers are required to verify financial capability.  When financial capability is determined, the prospective buyer must then sign a Confidentiality Agreement. At this point, the buyer is allowed to review all of the relevant information for the selling business.  

Equity, Ltd. focuses on selling small to mid market businesses with revenues from less than $1 million to $30 Million.  Our partners have a total of 70 years of industry management experience and M&A expertise in manufacturing, wholesale distribution, retail, service and technology businesses.

Our geographic focus is selling companies located in the Mid-West by bringing buyers from anywhere in the world.  

We leave no stone unturned when we take you on as a client. Depending on your needs, we'll perform any or all of the following:


  • Thorough analysis of your business' strengths and weaknesses. 
  • Competitive analysis of others in your space. 
  • Industry trends analysis and forecast.
  • Market opportunities analysis.